,

A data-driven marketing enthusiast, I leverage analytics to craft impactful digital marketing strategies across channels, fostering thriving online communities with my passion for customer satisfaction. My expertise in SEO, PPC, web design, and content creation has demonstrably increased online orders, engagement, and brand visibility for businesses. I am specialised in building custom tools to extract actionable insights from complex datasets; my approach combines technical engineering with creative growth strategy, ensuring every digital decision is backed by solid data. Combining clear communication skills with my marketing expertise, I write engaging content for diverse audiences (articles, tutorials, how-to guides).

Portfolio

Digital Marketing

Crafting data-driven SEO, PPC, and content strategies that build thriving online communities and demonstrably increase engagement, brand visibility, and conversions.

Data Analysis

Extracting actionable insights from complex datasets through custom tools, ensuring every digital decision and growth strategy is backed by solid, reliable data.

Web Development

Showcasing a visual gallery of my custom WordPress templates, built for speed, responsive design, and tailored to meet modern digital marketing objectives.

Graphics Design

Showcasing a visual gallery of my custom graphics, built with Canva

Articles
Uber Eats Rider delivering food on a bike

Delivery and Online Experience

Customers are already using established online delivery apps like Deliveroo, Uber Eats, etc., to order food. These…

MORE
The steak on plate with vegetables and grilled tomotoes

Bring Fine Dining to Your Home

The landscape of the hospitality industry has shifted permanently due to the national lockdown. The…

MORE
Web Chat Application on Mobile Website and iphone on the table with screen facing down

Customer Experience Chatbot

We live in an era of instant gratification. People have lower attention spans. They want…

MORE
A graphic featuring a computer monitor displaying the text "I'm Differently ABLE!" above a row of blue accessibility icons representing wheelchair access, braille, text magnification, hearing assistance, sign language, and closed captioning.

Customer Experience & Accessibility

The customer experience (CX) has become an important part of doing business. Positive customer experience…

MORE
Person reading online review on an iphone

Using Online Reviews to Build Customer Relationships

The Internet has made the world one giant global village. People share their experiences by…

MORE
Google Map on mobile phone

Why businesses should use Google My Business?

In today’s market, local discovery is the backbone of growth. While Google Business Profile (formerly…

MORE
Graphs on Laptop

Data-Driven Retail: Bridging the Gap with Insights & Optimised Staffing

Discover how analyzing historical sales data and machine learning can optimize retail staffing levels, reduce…

MORE
a pov of laptop and a person holding a mobile

The Digital Vision Gap: Why Campaigns Fail Without a Mission-First Mindset

The disruptions of the past few years proved to be a defining moment for the…

MORE

What Aotearoa (New Zealand) Needs to Compete Digitally in 2026

New Zealand has a proud history of world-first innovations, from EFTPOS to Rocket Lab. As…

MORE

Why Data-Driven Programming is Survival for Independent Arts in 2026

In 2026, the competition for independent theatre isn't the playhouse next door—it's the Netflix algorithm.…

MORE

WordPress vs Squarespace vs Webflow vs Wix

Choosing a website platform isn’t just about getting online quickly—it’s about performance, SEO, and long-term…

MORE

AI vs Sewing Machines: Lessons From History

In 1831, a mob of 200 tailors destroyed the world's first machine-based garment workshop to…

MORE
News and Updates

No news items found.